{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Random Access Memories","title":"Community Isn't a Mailing List...Build Trust, Not Leads | Jason Cenamor, CISO Society & Confide Group","html":"","width":"100%","height":180,"duration":3409,"description":"Jason Cenamor didn't set out to build one of cybersecurity's most active CISO communities. In fact, the CISO Society was supposed to be a side project while he built an entirely different business.\n\nThat business didn't work out. The money ran out, Jason went back to full-time employment, and he assumed the community would eventually disappear.\n\nInstead, it grew.\n\nIn this episode of Random Access Memories, Jason joins Jake Bernardes to talk about building the CISO Society, the business behind it, and why genuine relationships have become one of the most valuable things you can invest in during your career.\n\nWe get into how the community started, why Jason deliberately avoided turning its members into a product, and the difficult balance between building something valuable for CISOs and making enough money to keep it running.\n\nThere's also a fairly uncomfortable conversation about how cybersecurity vendors approach communities.\n\nToo many companies still see CISOs as logos, budgets and potential sales opportunities. They spend enormous amounts of money on conferences, dinners and sponsorships, then wonder why they can't immediately attribute revenue to the investment.\n\nJason argues that they're missing the point. Relationships take time, trust isn't something you can buy, and sometimes the most valuable outcome of an event is a conversation that doesn't turn into business for another year.\n\nWe also talk about why so many security professionals underestimate the importance of their networks, particularly when they're looking for their next job. Jason admits he spent years avoiding the networking side of the industry before realising how much he'd underestimated it.\n\nAnd we explore something I've experienced throughout my own career: the people willing to introduce you to someone, challenge your thinking or offer advice can have a far greater impact than another certification or another impressive company name on your CV.\n\nIt's a conversation about entrepreneurship,...","thumbnail_url":"https://img.transistorcdn.com/AgTc_ajuZymV7B6Is4iwonkllAQv6bMTNgmQnuJEL_A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGMz/OWQxZDMwZjBiYjQx/ODZlYjc3ZjJlN2Jk/YzM5Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}