{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 89: How to Launch Your Podcast & Climb the Charts with Melissa Guller","html":"","width":"100%","height":180,"duration":2464,"description":"So you’re thinking about starting a podcast.\n\nMaybe you want to expand your audience, or maybe you want to build an audience and create authority to support your online business. \n\nBoth are great reasons to get into podcasting.\n\nSo what’s holding you back?\n\nIn today’s episode, Melissa Guller of Wit & Wire joins me to talk about strategies for starting and marketing a podcast, from the planning you need to do to marketing strategies. \n\nAnd we’ll break down misconceptions about the charts, market saturation and why you don’t need a ton of equipment or technical know-how to hit record.\n\nMelissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. \n\nBigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor on Skillshare and in person at General Assembly, and she previously worked full-time for Ramit Sethi and Teachable. She’s helped over 2,000 podcasting students through her Wit & Wire online courses, and she's on a mission to help more diverse business owners earn money online doing work they love.\n\nListen to the full episode to hear:\n\nThree reasons to start a podcast even if you don’t have a large following\nHow to use seasons as part of your marketing, to test content, or to give yourself a break\nWhy you need to be strategic about choosing your category and what charting means for your podcast\nThe difference between owned media and earned media and which one you should focus on for growth\nHow to pitch yourself as a guest on someone else’s podcast and invite guests to your own\n\nLearn more about Melissa:\nWit & Wire\nInstagram: @WitAndWire\nWit & Wire on Pinterest \nWit & Wire Podcast\n\nLearn more about Gillian:\nStartup Society\nGet on the waitlist for VALIDATE\nProfit Planning Challenge\nGet in touch!\n\nResources:\nThe Best Podcast Microphones for Any Budget\nFREE How to Launch a Podcast in 60 Days Without Feeling Overwhelmed","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}