{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Hour","title":"Neuromarketing: The 100% Success Rate That Could Render Traditional Marketing Obsolete","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/05f140a4\"></iframe>","width":"100%","height":180,"duration":1496,"description":"In this episode, we're joined by Yara Abaza, founder of YA Graphix, a neuromarketing agency. Yara evolved from a solo freelance designer into the creator of Instinct Intelligence, a proprietary neuromarketing system currently being clinically tested at the University of Toronto.Yara discusses the emerging field of neuromarketing, which is projected to grow significantly in the coming years. She explains how her agency utilizes neuroscience technology, including EEG brainwave data, eye tracking, and biometric feedback, to help brands optimize their marketing strategies with a 100% success rate in segmentation, targeting, and positioning. The conversation also covers her journey in building the agency, the challenges of managing a remote team, and the importance of networking and follow-up in landing high-profile clients like Google.GuestYara Abaza — Founder & CEO, YA Graphix (Neuromarketing Agency) LinkedIn: https://www.linkedin.com/in/yaraabaza/ Website: https://www.yagraphix.com/ (YA Graphix) Instagram: https://www.instagram.com/yagraphix/ (Instagram) Press/Newsroom: https://pressroom.prlog.org/yagraphix/ (pressroom.prlog.org) Research (Academia): A Comprehensive Neuromarketing Study… via Instinct Intelligence™ — https://www.academia.edu/143546098 (Academia)SponsorOpal — spend management for performance marketers Get the ad-spend + back-office stack built for agencies: https://www.opalspend.com/ Timestamps00:00 — Cold open: “Neuromarketing will grow to $2.62B…” (industry momentum & bold claims)00:22 — Host intro + welcome to Yara / YA Graphix01:16 — What is neuromarketing vs. “the algorithm”? EEG, eye tracking, biometrics explained03:32 — The origin story: design → marketing → why neuromarketing04:45 — Inside Instinct Intelligence™: octagon model & eight consumer categories06:10 — Running a study: ICP selection, stimuli, devices, data integration08:05 — Evidence & differentiation: case studies, university collaboration, publishing results10:12 — Operations: team...","thumbnail_url":"https://img.transistorcdn.com/hKBlfTwsR17vvGkREkvSSu0Z4iV9XPM7vxC1AVb_O3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ODcz/NDBhYTVmMmE5MmQ3/M2YyOWQxNzM3ODhh/N2M4ZC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}