{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"DTX Unplugged","title":"Proactive vs Reactive: Rethinking Transformation with Zahraa Murtaza","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/05f80dd2\"></iframe>","width":"100%","height":180,"duration":1631,"description":"Episode Description In this episode, Zahraa Murtaza, Senior Vice President and Agile Coach at BNY, shares practical insights into leading transformation in complex, regulated environments. From agile delivery and cloud migration to ethical AI and leadership, Zahraa explores why organisations should focus on optimising what they already have before chasing new tools. Discover how to balance people, process and technology, the difference between proactive and reactive transformation, and why long-term success often comes from playing the long game.Key Topics: Why transformation should start with better use of existing tools and capabilities  The difference between proactive and reactive transformation, and why it matters  How organisations can avoid the “lift and shift” trap in cloud and digital transformation  Where leaders get the balance between people, process and technology wrong  Why agile and waterfall are more connected than they seem  How to challenge hype and make smarter, more practical technology decisions  The importance of ethical, inclusive data in AI development  Strategic invisibility, and how being overlooked can become a career advantage  Practical advice for leaders and early-career professionals navigating transformation 🎧 Listen now on Apple Podcasts, Spotify or wherever you get your podcasts. 📌 Check out our website at: Digital Transformation EXPO (DTX) | London & Manchester Tech Events 🔗 Connect with Zahraa: Zahraa Murtaza | LinkedIn","thumbnail_url":"https://img.transistorcdn.com/zHz-m1Kr3dFfzcJ8nYRvzTyaJgGpoulW0AzqATyXfZw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZDZl/ZDM5YmYzYTM0M2Yy/ODg5NGI0MzU1NzY5/M2NiNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}