{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Profits on Purpose","title":"SE01E41 Mission First, Impact Later | Lucille Health | Jess Haghani","html":"","width":"100%","height":180,"duration":2282,"description":"What does it actually look like to build a business where the mission isn't layered on top of the product — it's the entire reason the product exists? Jess Haghani is the Founder and CEO of Lucille Health, a better-for-you nutrition brand built specifically for aging adults, a category that has received almost no meaningful innovation in decades. In this episode, Jess walks us through her journey from private equity at KKR to founding Lucille, why she chose simplicity over complexity in her business structure, and how she thinks about the real tension between mission and margin. She shares the pricing math that helped her get comfortable with a premium product, why repeat purchase rate is her north star metric right now, and the hard-won insight that you have to earn the right to make an impact through every small decision you get right. If you're building a purpose-led business and wondering whether profitability and mission are really compatible — this one is for you.Connect with Jess: 🌐 Website: https://lucillehealth.com 📧 Email: jess@lucillehealth.com 📸 Instagram: https://www.instagram.com/lucillehealth 🎵 TikTok: https://www.tiktok.com/@lucillehealth 👍 Facebook: https://www.facebook.com/people/Lucille/61581040694863 💼 LinkedIn: https://www.linkedin.com/company/lucillehealthI hope you enjoyed this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Nate and the Profits on Purpose podcast teamConnect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/Visit the Future Ready CFO website here: https://www.futurereadycfo.com/Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletterListen to Profits on Purpose on these podcast platforms: Spotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXIApple Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087Amazon Podcasts:...","thumbnail_url":"https://img.transistorcdn.com/_cxG7RO1ZcnYwGXI1jP4ZK-pmU86wobwOhFfT9k5yjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTEz/MDg5MzFhZjJlMzkw/MDkxNDRlYzkyNWQx/ZGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}