{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Selling What's Possible","title":"The Goldmine You Already Own","html":"","width":"100%","height":180,"duration":2002,"description":"What if the fastest path to growth isn’t finding new customers, but reactivating the ones you already had?  In this episode, Dan Pfister shares the surprising math behind winback programs, why dormant accounts are a hidden revenue engine, and how enterprise teams can turn trust and tribal knowledge into a repeatable expansion strategy.  Packed with research, practical examples, and sharp insights, this one’s a blueprint for account growth in 2025. \nKey takeaways:\nWhy winback and reactivation are underutilized in enterprise account strategy \n26% average return rate of lost customers (up to 31% per Harvard study) \nReactivated customers have 2x lifetime value \nCost of winback is drastically lower (as low as $5k per SMB campaign) \nPeak-end rule & Pratt-Fall effect: psychological science behind winback success \nStrategic segmentation: not all “lost” accounts are the same—some are dormant \nWinback Propensity Model and Customer Journey Mapping for program design \nInternal referrals as the most powerful path to account expansion \nUsing trust, tribal knowledge, and insights to reactivate and expand accounts \nTactical advice: how to build a scalable, repeatable program inside large enterprises \nGuest:\nDan Pfister, Founder of WinBack Labs\nLinkedIn","thumbnail_url":"https://img.transistorcdn.com/FPQrOeCCaBusfIgc9jhMHxn4hvWZR7Do1Qs95B4B83o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNjdk/M2JiYjViYjZkNjNi/ODlhOTE0MDg5ZjU3/Yjg1ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}