{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Grab Attention: Kevin Roger’s 60-Second Sales Hook","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/065adfe7\"></iframe>","width":"100%","height":180,"duration":3255,"description":"Want to learn how to write a sales hook for your business in 60 seconds?\nFormer stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention.\nNot only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet.\nTopics covered:\nWhy winning your prospects’ attention comes first\nThe key difference between cold leads vs. warm leads\nHow Kevin uses stand-up comedy to connect with his audience\nHis four-step system for writing an irresistible sales hook\nWhy marketing yourself is the hardest thing you’ll ever do\nWhen you should talk about yourself vs. your customer\nHow to sell something when you can’t use your own story\nHow to interview your customers like a journalist\nResources mentioned:\nCopy Chief\nThe Truth About Marketing\nCopy Chief Radio\nHow to Send Emails with 83%+ Open Rates (Not a Clickbait)\nThe 60-Second Sales Hook by Kevin Rogers\nMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy\nBasecamp 3","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}