{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"067 | Mikko Koskinen | Translating a Local Category to New Markets | Kyrö Distillery","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/065d4c01\"></iframe>","width":"100%","height":180,"duration":2631,"description":"In episode 67 of the Maffeo Drinks Podcast, host Chris Maffeo continues his conversation with Mikko Koskinen, co-founder of Kyrö Distillery, from the previous episode. \nThey discuss the integration of food and drink culture in society, the challenges of building a brand, and exporting distillery products. \nMikko shares his insights on market dynamics, cultural references, and the importance of personal involvement in brand growth. \nThe discussion also emphasizes the significance of long-term planning and adaptability in the spirits industry.\n\n00:00 Introduction and Episode Overview\n00:23 Cultural Integration of Food and Drink\n01:41 Nordic Whiskey and Food Culture\n03:49 Export Strategies and Market Penetration\n07:44 Challenges in Distribution and Brand Building\n12:09 Importance of Local Knowledge and Experimentation\n18:17 Entrepreneurial Insights and Personal Stories\n35:53 Conclusion and Final Thoughts","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}