{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Shared Soil","title":"How to Fall in Love with Marketing ","html":"","width":"100%","height":180,"duration":2746,"description":"A Discussion with Kendall, Rebecca and Jennifer Bosco-Webb of Extension Marketing Communications Kendall Kunelius and Rebecca Dube discuss the importance of marketing for farmers, emphasizing that it should be a key part of their business plan. They compare creating a marketing plan to planning a crop, highlighting the need for strategy, target audience identification, and regular updates. Jennifer Bosco-Webb, an expert in social media, shares her experience in building a personal business and stresses the importance of having a clear buyer persona and a well-planned marketing campaign. She recommends Facebook and Instagram for agricultural marketing, noting their ease of use and community-building potential. The conversation also touches on the value of visual consistency, the role of graphic design, and the significance of understanding return on investment in marketing efforts. Show notes:  Gold Shaw Farm: https://www.goldshawfarm.com/ Linked In Learning: https://learning.linkedin.com Udemy: https://www.udemy.com Fiverr: https://www.fiverr.com Reddit: https://www.reddit.com/ Canva: https://www.canva.com/ UNH Cooperative Extension Events: https://extension.unh.edu/events  Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0  Jennifer Bosco-Webb – jennifer.boscowebb@unh.edu Kendall Kunelius – kendall.kunelius@unh.edu  Rebecca Dube – rebecca.dube@unh.edu   ","thumbnail_url":"https://img.transistorcdn.com/RL0clU59471b1Zqz4VRDN10ZSBhJXPeAvazrvSTAEIw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZDg4/ODUwOTI1MzFjNTlm/ZjQ3ZDQ1ZTFiZDY3/YTY3OC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}