{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Billion Dollar Backstory","title":"173: Fill or Kill: What to Do With a Cold Prospect | Story Snacks Series","html":"","width":"100%","height":180,"duration":361,"description":"“What do I do with a prospect who went cold two years ago and I still think they’re a fit?”\n\nStacy’s first reaction?\n\nTwo freaking years?!\n\nSaid with peace and love, of course. She’s not laughing at the person asking, but she does have a few questions about how we got here.\n\nLike, Why do you still think they're a fit? And more importantly, do they agree with that notion?\nIn this Story Snack, Stacy gets into what to do when a prospect has gone cold, why you might need to rethink how you’re nurturing prospects in the first place, and the framework she teaches clients to help them get a solid yes or no sooner (so they aren't chasing lukewarm prospects for years). \n\nListen in to hear:\nHow often Stacy thinks a cold prospect should actually hear from you\nHow to tell whether the reasons they liked you two years ago still matter today\nThe problem with letting a “maybe” sit in your funnel for too long\nWhat “fill or kill” means and why Stacy uses it when a deal goes co\n\nThis is Story Snacks, a bite-sized series for fund managers who want to get better at strategic storytelling in under 20 minutes a week.","thumbnail_url":"https://img.transistorcdn.com/z9RAdVMC_2erwGlBaZ1mf_Cgqx2tOs7G1Mv66ERFbs0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MjZh/NTczYzBjMGYwOTdm/NTZkZGZhNDhkODZm/N2Q0MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}