{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Telling Your Brand Story And Winning Over Customers: The Hummus Brand That Got It Right #5","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/067a223e\"></iframe>","width":"100%","height":180,"duration":335,"description":"Chances are, your brand has a founding story. But are you telling it the right way? If you nail it, you can win over customers (even in a crowded space) and keep them coming back again and again. Here are the 3 versions of your brand story you need to have and a killer example of a hummus brand that got it right.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}