{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"004 | Cracking the Drinks Value Chain: debunking the myth of bypassing the links of the chain | Part 2/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0684e2cc\"></iframe>","width":"100%","height":180,"duration":1124,"description":"In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of ⁠Distillery Nation⁠ and founder of the ⁠Mastrogiannis Distillery and Winery⁠. \nThey discussed how drinks brands should focus on winning in their backyard and build relationships with distributors, importers, and retailers instead of looking for shortcuts and hacks. They spoke about the importance of building Cost-of-Goods COGS from the glass to avoid becoming too expensive in the market. They discussed the hidden costs of direct-to-consumer (DTC) sales, such as margins and marketing costs, and the danger of scaling too quickly while not being cash strong to satisfy large orders.\n\nI hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.\n\nAbout the Host: ⁠⁠Ilias Mastrogiannis⁠\nAbout the Interviewee: ⁠⁠Chris Maffeo⁠⁠\n\nAll rights reserved: ⁠Distillery Nation","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}