{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Defining Hospitality","title":"Green Means Revenue - JoAnna Abrams - Defining Hospitality","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0688cf73\"></iframe>","width":"100%","height":180,"duration":3328,"description":"This Earth Day, Dan Ryan welcomes back JoAnna Abrams, founder and CEO of MindClick, to make the case that sustainability isn't just good for the planet, it's good for business. JoAnna reveals how MindClick's product intelligence platform transforms the sustainability data already hiding in hotel FF&E purchases into a competitive weapon, winning corporate travel contracts, boosting sustainability ratings, and growing real revenue. With stories from the ground, including Hyatt Centric Fisherman's Wharf, and eye-opening stats on what ditching polystyrene packaging actually means for waste, this episode proves that going green and going profitable are finally pointing in the same direction. 🌍\nAbout the Guest:JoAnna Abrams is the founder and CEO of MindClick, a product intelligence platform helping hospitality companies unlock sustainability data across their supply chains. A multi-award winning trailblazer at the intersection of sustainability, supply chain, and finance, she has been recognized by Lodging Magazine as a female industry innovator, named a 2026 Inc. 500 Female Founders honoree, and selected for both the Cambridge Institute for Sustainability Leadership and the Imagine Program funded by former Unilever CEO Paul Polman.\nChapters:00:46 Welcome JoAnna Abrams\n02:00 Defining Hospitality Revisited\n05:00 The ROI of Sustainability\n07:30 EU Regulation Driving Corporate Demand\n11:00 How Hotels Win Corporate Business with Sustainability\n14:00 MindClick and Green Key Global\n16:00 The Alo Index Platform Explained\n19:00 Revenue Impact: 7–17% Market Share Increase\n22:00 Training Sales Teams to Tell the Story\n25:00 A Riskless Path for Hotel Owners\n28:00 Connecting Guests and Frontline Staff\n31:00 The Huntington Hotel Case Study\n36:00 Polystyrene Elimination: The Numbers\n40:00 Embodied Carbon and FF&E's Outsized Impact\n44:00 What Hotels Can Control\n47:00 Asset Value, Appraisals, and Resilience\n50:00 Inc. 500, Cambridge, and the Road Ahead\n52:00 How to Connect with...","thumbnail_url":"https://img.transistorcdn.com/jOMZku2zhfiEl2keEgoTu9dN4zv3kAryH7e0rdfDrqM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5MzU3LzE2ODE4/MjI1NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}