{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"49: \"Running Up That Hill\" With Content Marketing","html":"","width":"100%","height":180,"duration":1157,"description":"What can Kate Bush teach us about reviving old content?\nSeason four of Stranger Things just wrapped up, and it's made major waves in the music world with the reintroduction of Kate Bush's 1985 release called, \"Running Up That Hill (Make a Deal With God)\" from her Hounds Of Love album.\nIt's fascinating that it has not only become such a pivotal part of the show (no spoilers here!), but it has also taken over the airwaves 37 years later.\nThe success of \"Running Up That Hill\" has raised a question for me and for the team here at Web Canopy Studio:\n...Can old content become relevant again?\nIn the marketing world, it's pretty easy to put out a piece of content and watch it go off into the ether and die, where we never really hear from it again.\nBut it doesn't necessarily have to be that way.\nIt took \"Running Up That Hill\" almost 40 years with relatively low recognition before it took off thanks to a new medium.\n \nIt hit #1 on the Billboard Global 100.\nIt has been used 1.8 million times in TikTok videos.\n \nIt has been streamed 465 million times globally, which is a 16,000% increase before the show aired.\nAnd it's now the most-streamed song on both the US and global markets for the last few weeks.\nSo how do we take a page out of Kate Bush's book and get our old marketing content to be relevant again?\n \nIn this episode, I'm breaking down:\n- how to find old content that you produced and make it relevant again\n- how to expand on your content and make it better\n- how to reach a wider audience\n- and how to create an awesome experience for your audience\n \nAnd I promise - no spoilers! \n\nView the full blog article here to escape the upside down: https://www.webcanopystudio.com/blog/running-up-that-hill-with-content-marketing \n-----\nReady to get more out of your website? Be sure to check out our newest program called the Website Accelerator!\nhttps://www.webcanopystudio.com/start\nThe Website Accelerator is the only program of its kind that helps you create a low-stress,...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}