{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Next Biz Thing: Unveiling Tomorrow's Business","title":"Next Biz Thing #399 qualevita.nl","html":"","width":"100%","height":180,"duration":645,"description":"Qualevita https://qualevita.nl\nThis episode looks at Qualevita, a prevention and longevity company founded in Belgium in 2011 by Tatiana Bakunina with the support of Dr. Thierry Hertoghe. Now operating across London, Brussels, Andorra, Barcelona and the Netherlands, and working with clients from more than thirty five countries, the company builds personalised programmes around detailed analysis rather than generic advice. Markus explores their four pillar approach, why measurement has to come before any plan, and what changes when people stop guessing how they feel and start knowing where they stand.\nHere is something strange about the way most of us look after ourselves. We will happily service a car every year, checking things that are not broken, precisely so they do not become broken. We will run diagnostics on a laptop. We will have a boiler inspected. And then we will go a decade without once asking a serious question about the single piece of equipment we cannot replace, which is our own body. We wait until something announces itself. And by then, we are no longer making choices, we are responding to them.\nWelcome back to The Next Biz Thing. I am Markus J. Diplama, and this is the show where I go looking for the businesses building something genuinely different, often in corners of the world most of us never think to look at. Today we are heading into the world of prevention and longevity, and to a company called Qualevita that has spent well over a decade arguing that the most useful moment to pay attention to your health is long before anything feels wrong.\nLet me start with where they came from, because the timeline here tells you something. Qualevita was established in 2011, in Belgium, by an entrepreneur named Tatiana Bakunina, with the support of Dr. Thierry Hertoghe, a specialist in preventive health. That founding date matters. In 2011 the word longevity was not a category. It was not a trend, there were no podcasts about it, no venture funds...","thumbnail_url":"https://img.transistorcdn.com/Pb0F3jmlyIfOyRlax9T63lldyNPycKwPJeWzBdTAC44/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5NzEzLzE3MDc4/NDQ0NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}