{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"What Makes Anthropologie Stores So Special? ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/06c01d72\"></iframe>","width":"100%","height":180,"duration":1668,"description":"Anthropologie has developed a truly distinct in-store experience; one that evokes emotional attachment and inspires discovery. How does the brand achieve this as it grows across formats, markets and even into digital channels?\nDuring this episode of Retail Remix, Mindy Massey, Global Executive Director of Retail for Anthropologie, shares how her growth and evolution within the company has helped her shape the brand’s store design and experiential approach. She shares: \nHow the Anthropologie physical environment has had to evolve with the brand’s growth into different markets; \nWhy cross-category curation is key to driving in-store engagement and delight; \nHow the team balances digital connectivity and savviness with the entertainment value of physical stores; \nHow her team collaborates with marketing on shaping pop-up environments; and \nWays to use data across store formats and territories to refine and optimize store investments. \nRELATED LINKS\nFollow Mindy on LinkedIn\nSee Retail TouchPoints’ latest coverage on Anthropologie ","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}