{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Built to Finish","title":"Code Blue to Bottom Line: Balancing the ER and Entrepreneurship | Mike Cetta","html":"","width":"100%","height":180,"duration":2069,"description":"Ready to scale your business and make a real impact? Discover how a healthcare leader built a massive company and is now disrupting medical technology!\n\nMichael Cetta, a physician and entrepreneur with over 25 years of experience in emergency medicine, shares his journey from leading MEP, an emergency medicine group that grew to 10 locations and 300 clinicians, to merging with US Acute Care Solutions. He discusses the strategies used during the exit process, the importance of partner alignment, and the balance between clinical practice and business leadership.   \n\nMichael also reveals creative, albeit unconventional, business development tactics for getting in front of hospital CEOs. He emphasizes the power of building relationships and word-of-mouth referrals, particularly in the healthcare industry.   \n\nThe conversation shifts to Michael's latest venture, Crimson Scientific, a company aiming to revolutionize EKG technology, which he was inspired to start after a personal tragedy. Michael also touches upon the lessons learned from his previous entrepreneurial experiences and the surprising similarities between being an ER doctor and an entrepreneur.   \n\nTakeaways:\nPrioritize Partner Alignment and Character: When building a partnership or team, focus on bringing in individuals who share the same vision, priorities, and character. Strong relationships and alignment among partners can lay an excellent foundation for success and smoother transactions.   \nExplore All Strategic Alternatives: Before making a major decision like a merger or acquisition, thoroughly research and consider all possible alternatives, such as being an M&A leader, merging with other local groups, or remaining independent. Evaluate the pros and cons of each option.   \nBalance Economic Goals with Principle: When considering lucrative opportunities like acquisitions, weigh the purely economic benefits against your principles and long-term vision for the company and its ownership structure....","thumbnail_url":"https://img.transistorcdn.com/wnwfqiXONi5eVJndpNqJDpOhrTqucQBiCIz3l5kS9RA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YTM3/ZDc2YmM4Y2Q1OTcz/ZmM1MWE5YmZlZTcz/MDU4My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}