{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bold Brand Show","title":"What a Fractional CMO Can Do for Your Construction Firm – Perryn Olson, Alt.CMO","html":"","width":"100%","height":180,"duration":4116,"description":"https://boldbrand.show - SUBSCRIBEOn today’s episode, we’re chatting with an AEC marketing pro who I’ve known for years, Perryn Olson.Perryn Olson, FSMPS, CPSM, CCMP is a fractional CMO with Alt.CMO, providing marketing strategy and leadership to construction and construction technology companies. Previously, he was the CMO for the REX.one brands, REX Construction, REX Engineering, and REX Technology, which includes SuperDroid Robots. Before REX, Perryn led the marketing, sales, and client relations teams at My IT as their Chief Strategy Officer. I met Perryn 15+ years ago, when he began specializing in construction marketing and led the construction marketing firm, The Brand Constructors, and became a nationally recognized thought leader.  He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing and is a frequent marketing and construction technology podcast guest.Perryn, welcome to the Bold Brand Show!:::::BISNOWI've got a special deal to share with you, from my friends at BISNOW!I regularly hit up Bisnow events here in Denver, and honestly, they're my go-to for networking in commercial real estate and AEC. Each month, they pull together these great panels with heavy-hitting speakers who actually know what's happening right now in different markets—not just theory, but real deals and trends.What's cool is they're not just a Denver thing—they run these events across the country. So if you're looking to stay on top of market shifts or want to connect with the people making moves in CRE, it's worth checking out.If you're interested, check out Bisnow – https://bisnow.com/events to see what's coming up. You can use code BOLD - That’s B-O-L-D when you register to save FIFTEEN PERCENT on your ticket. Trust me, the connections you'll make are worth it. Thank you, BISNOW.:::::Thank you for joining us today on the Bold Brand Show.For all of today’s shownotes and links to our...","thumbnail_url":"https://img.transistorcdn.com/O5TM1TN7g358g3SNNrss1P2gf7J2V0G_Dot7mG9hlgY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZWY2/NjBjNDdjZTVjYjc5/ZTcxNzUwNDdiZDAw/ODdkYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}