{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Horizons","title":"Horizons Q2 2026","html":"","width":"100%","height":180,"duration":2963,"description":"What do the latest platform shifts tell us about the next 12–18 months of marketing, from LinkedIn’s growing role in creator and CTV targeting, to shoppable TV, AI-powered search, TikTok’s move into discovery, and Meta’s push to become everything at once?\nIn this June 2026 edition of Horizons, we explore the major changes shaping future media and marketing decisions. First, we look at LinkedIn’s growing importance beyond traditional B2B. The discussion covers LinkedIn’s move into creator marketplaces, the rise of thought-leader-led advertising, and the new opportunity to use LinkedIn data across connected TV. For both B2B and B2C brands, this creates new ways to reach audiences by job role, industry, location and professional context, while making channels like TV and outdoor more accessible and measurable.\nThe session then turns to connected TV and cross-device measurement. From shoppable TV ads that allow viewers to add products directly to basket, to pause ads, QR codes and household-level tracking, the conversation explores how TV is becoming more interactive, accountable and connected to digital behaviour. It also highlights the importance of cross-device measurement and media mix modelling, especially as brands need to understand how channels work together rather than letting platforms mark their own homework.\nThe episode then digs into Google’s changing ecosystem, with a focus on data, AI search and commerce. The discussion explores Journey Aware bidding, the importance of clean CRM and first-party data, and how brands can use earlier audience signals to improve performance later in the buying journey. It also looks at universal carts, AI-led shopping, ads inside AI responses, and the growing need for regular AI and LLM visibility audits as search, discovery and purchase journeys become more fragmented.\nFinally, the session explores major moves from TikTok and Meta. TikTok is making a stronger play for search, local discovery and creator-led brand...","thumbnail_url":"https://img.transistorcdn.com/oDoGsUAypJ8VTfGOoCQ6ST8BZBYpahnKVY4FksmH9gU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Mjky/ZWU1ZTNhZjZkNzhj/ZTcwYjM0NzM4MjJl/YzEyMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}