{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"95% Content","title":"Bubble's Content Strategy for Turning 6M Users Into a Growth Engine (w/ Deedi Brown, Head of Content)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/06f7af58\"></iframe>","width":"100%","height":180,"duration":2668,"description":"Erik Jacobson sits down with Deedi Brown, Head of Content at Bubble, to explore how the no-code platform is evolving its content strategy amid massive industry shifts. With AI coding tools like Lovable gaining attention, Bubble is repositioning itself from no-code pioneer to the superior alternative to AI-generated code that still requires developer knowledge.\nDeedi shares how her 5-person content team is shifting toward customer storytelling, why social belongs under content (not distribution), and how they measure success when traditional attribution doesn't tell the whole story.\nKey topics covered:\n[00:00] Intro\n[02:32] Category shift from no-code to AI coding era\n[04:24] Competing against AI-generated code platforms\n[06:08] Content team structure and channel strategy\n[08:15] Building an army of community evangelists\n[10:05] Social media as content function not distribution\n[12:09] Twitter and LinkedIn bread and butter channels\n[14:46] Personal vs company accounts strategy\n[20:04] YouTube growth from 30K to 50K subscribers\n[21:18] AI education conundrum for new users\n[22:43] Customer-focused storytelling on YouTube\n[24:24] Case studies wrapped in candy approach\n[27:33] Episodic content as new TV format\n[30:10] Self-reported attribution and KPI challenges\n[32:09] Impressions plus engagement social metrics\n[34:00] In-platform success over click tracking\n[37:32] Resource privilege in content measurement\n[39:00] Paid influencer vs organic ambassador programs\n[42:47] Organic plus paid content opportunities\n––\nThis episode is brought to you by Hatch.\nHatch helps B2B companies build efficient content engines through video podcasts, short-form video, and YouTube. Learn more at hatch.fm.","thumbnail_url":"https://img.transistorcdn.com/UUCEZC_17ePo_hwOZPlHuTCzYFoG4EgdS9P9ySnvtNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTE5/ODkxYzhlMDYwODg3/ZDRjYzVjOTlhNDE5/YTczYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}