{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CEOAFTERDARK","title":"Retention Clarity Gap #2 |  Selling Retention Up the Chain: From Data to Decisions","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0757b855\"></iframe>","width":"100%","height":180,"duration":2682,"description":"In this episode, Mo & George dive deep into one of the biggest challenges in retention marketing: how to communicate your impact to leadership, justify budget, and drive decisions with data.\nIf you've ever struggled to \"sell\" retention internally, this one's a must-listen.\n🔍 Key Takeaways:\nRevenue ≠ Impact. Speak the language of profit & margin.\nKnow who you're pitching to: finance, founders, creatives all think differently.\nFrame your work around solving business problems, not showing reports.\nThe retention industry is changing fast. Stay sharp or get replaced by AI.\n💼 We're hiring: Want to join Yocto? DM George on LinkedIn with what sets you apart. The bar is high, the opportunity even higher.\nBook a Strategy Call with YOCTO: \nhttps://calendly.com/george-kapernaros/socratic-interview\n▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/","thumbnail_url":"https://img.transistorcdn.com/9Yd6xkBPJKY12y2WvTrajzG-JOIfSPgvu3QCxvvK06o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4NjMzLzE3MDUw/NTMxNzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}