{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/075c19db\"></iframe>","width":"100%","height":180,"duration":3126,"description":"In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?\nPeep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.\nTopics covered:\nThe reason why the only difference between most companies is the logo\nHow differentiation can be achieved by one strong thing or a combination of lots of smaller things\nThe consequences of sameness in your business\nWhich differentiations are not worth the investment\nHow to define a position in the market\nWhy you want to attract a certain group and repel another\nUsing differentiation to give potential customers a reason to choose you\nThinking actively about how you are influenced\n\nResources mentioned:\nCXL Institute\nCopytesting\nOptimizely\nVWO\nConvert.com\nSiteGainer\nDifferentiate or Die - Jack Trout and Steve Rivkin\nPositioning - Al Ries and Jack Trout\nObviously Awesome - April Dunford\nPlay Bigger  \nGainsight\nCodeacadamy\nLinkedin Learning\nUdemy\nReforge\nHotjar\nAhrefs\nWhiteboard Friday\nMoz\nSEMrush\nBasecamp\nDrift\nSquadcast\nHow Brands Grow - Byron Sharp\nMonday.com\nCrunchbase\nTrello\nAirtable\nAsana\nClickup\nRoad Less Stupid - Keith J Cunningham\n22 Immutable laws of Marketing - Al Ries and Jack Trout\nThe Brand Gap - Marty Neumeier\nZag - Marty Neumeier\nBrand Flip - Marty Neumeier\nCategory Creation: 4 Reasons to NEVER Do It\nChallenge Category Conventions in 7 Steps (+ Examples)\nBranding 101: 5 Steps to Build a Small Business Brand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}