{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"We're launching Founders & Formulators - Here's Why","html":"","width":"100%","height":180,"duration":1401,"description":"Host Daniel Scharff sits down with R&D Radio host and food scientist Adam Yee for a special mini episode previewing Startup CPG's first-ever Founders & Formulators event—happening July 12th in Chicago at the Palmer House Hilton, the day before the Institute of Food Technologists (IFT) annual convention.With a room full of formulators already heading to Chicago for IFT, Startup CPG is seizing the moment to bring them together with emerging brands for a speed-dating style matchmaking event. Whether you're still developing your product, struggling with a specific quality issue, or just want expert eyes on what you've built—this event is for you.Adam brings his perspective from both sides of the table—as a food scientist, independent formulator, and former brand founder—to break down how to make the most of five minutes with a formulator, what questions to ask, and how to find the right partner before you even walk in the room.Listen in as they discuss:Why Founders & Formulators exists—and why there's nothing else like it in the industryHow formulators think about evaluating a product: vibes, questions, and tastingWhat brands should bring to the event and how to get the most out of every conversationHow to use the Startup CPG Product Developer Directory to research and vet formulators ahead of timeThe difference between hourly vs. project-based engagements—and why deliverables matter more than anythingWhy personality and passion are just as important as technical skill when choosing a formulatorWhat makes a great formulator-founder relationship—and how to avoid the most common pitfallEpisode Links:🎟️ Register for Founders & Formulators (July 12, Chicago): https://bit.ly/4w0A75M🔬 Startup CPG Product Developer Directory: https://startupcpg.com/product-developer-directory⁠Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}