{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Hummingbird Effect with Wendy Coulter","title":"Embracing Initiative: The Path to Marketing Innovation","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/07c36fc5\"></iframe>","width":"100%","height":180,"duration":3346,"description":"Join Wendy Coulter, CEO of Hummingbird Creative Group, as she discusses the power of the Hummingbird Effect with Briana Carter, a seasoned marketing strategist in the architecture, engineering, and construction industry. Learn how small tweaks in marketing and branding can lead to significant business impacts, from increasing company valuation to cultural shifts within your team. Briana shares her journey and insights, highlighting the importance of understanding the stories at the heart of the business, leveraging thought leadership, and the art of strategic content repurposing. Perfect for CEOs, marketing leaders, and anyone looking to drive real change in their organization.\n00:00 Introduction to Hummingbird Creative Group\n01:10 Meet the Team: Hanna\n02:09 Guest Introduction: Briana Carter\n02:40 Briana's Journey in the Industry\n03:22 The Brilliantly Bonkers Tagline\n05:31 Educational Background and Career Path\n13:07 Transition to Marketing\n16:35 First Job Experiences\n19:46 Moving to Colorado and Career Growth\n23:14 Joining Page and Future Prospects\n24:58 Acquisition by Stantec: Embracing Change\n25:33 Navigating the Transition Phase\n27:18 The Hummingbird Effect in Marketing\n27:47 Social Media and Rebranding in Construction\n30:12 COVID-19: Challenges and Opportunities\n31:15 Capturing Stories from the Field\n33:21 Leveraging Thought Leadership\n37:02 Innovative Proposal Strategies\n39:57 Adapting to New Opportunities\n49:57 Advice for Marketers: Asking Questions and Taking Initiative\n53:24 Conclusion: Recap and Final Thoughts","thumbnail_url":"https://img.transistorcdn.com/TXsTjoYHB9q-m5_2W-iq0xrfxAe-8OL-Yc4QYPOoZao/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzFk/MWE3NWNkNWY2NWQz/OWY5YzNjMzk0Y2Uz/YmZlYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}