{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Friday Habit ","title":"Affordable Brand Awareness with Aditya Varanasi pt. 2","html":"","width":"100%","height":180,"duration":998,"description":"Entrepreneur and marketing expert Aditya Varanasi continues the conversation about advertising strategies for extending a company’s reach. Successful businesses are constantly looking for new ways to improve and grow. Powerful marketing is one tool for evaluating data and using creative problem solving skills to expand the business. What makes Aditya’s services so unique is that he uses his experience from working with a large, global corporation and converts it into strategic guidance for small businesses. Part of his mission is to provide up and coming organizations with visibility at a cost they can afford. By utilizing his micro campaign approach, he is able to individualize a business’s marketing needs in ways larger agencies cannot. Aditya’s biggest tip for current marketing trends is to look at the big picture in terms of awareness and reach. Cost per conversion is a helpful data point, but it is not the only type of marketing worth the investment. \nMain Topics\n\nAddressing the financial risks of starting a business (02:15)\nHow Awarity uses banner ads (05:30)\nMarketing through streaming services (07:16)\nAttracting large businesses to Awarity (08:43)\nCommon mistakes in marketing (09:53)\n \n  \nEpisode Links\n\nhttps://www.awarity.com\n \n\nGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.\n\nIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.\n\nIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.com\n\nThanks for listening to The Friday Habit.\nUntil next time. Live every day like it’s Friday.\n\nListen, rate, and subscribe!\n\nApple Podcasts\nSpotify\nGoogle Podcasts","thumbnail_url":"https://img.transistorcdn.com/GREOltxSMn0aaPeI2vHb6SFIwCm4IF7QDVHv1OZur3M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YWU1/ODlkMDNkMWVlZTI4/YWZiMTBjMDUxYjQ3/ZDg4NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}