{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Get It, Together","title":"Scaling Partnerships to 50% of Revenue with Andre Kaufmann","html":"","width":"100%","height":180,"duration":2636,"description":"Companies may be overlooking one of their biggest growth levers by failing to give partnerships a seat at the revenue table.\nWhile many organizations invest in building partner ecosystems, they often struggle to turn those relationships into a predictable source of growth. Scaling partnerships requires more than strong connections. It requires the processes, technology, and accountability needed to activate partners and drive measurable results.\nAndre Kaufmann, Head of Global Partnerships at RoomPriceGenie, joins PartnerStack CMO Tyler Calder to discuss how he transformed partnerships into a major revenue channel. He shares how RoomPriceGenie built toward a goal of generating 50% of revenue through partnerships, why reactivating dormant partners became a key opportunity, and the operational changes needed to scale the program.\nThey also discuss creating predictable partner revenue, segmenting partner strategies, using automation to improve engagement, where AI fits into partnership teams, and why human relationships remain essential to ecosystem growth.\nYou’ll learn:\nHow to transform partnerships from a support function into a predictable revenue channel\nWhy reactivating dormant partners can unlock more growth than constantly sourcing new ones\nHow to build a partner motion with clear goals, attribution, and forecasting\nWhen automation can scale partner engagement without replacing human relationships\nWhat role AI should play in improving partnership operations and decision-making\n\nJump into the conversation:\n(0:00) Introducing Andre Kaufmann \n(1:00) From hospitality to partnerships \n(3:00) Building RoomPriceGenie's partner strategy \n(7:00) Making partnerships a revenue engine \n(10:00) The path from 30% to 50% revenue \n(13:00) Unlocking value from dormant partners \n(20:00) Creating scalable partner engagement \n(24:00) Balancing new and existing partners \n(30:00) Automating partnerships without losing trust \n(35:00) Where AI fits into partnerships \n(40:00) Building...","thumbnail_url":"https://img.transistorcdn.com/yGBcSNGTfUzcszyTWC6BlP--h1XH8_DC4OG_Lef_43I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTAw/ZmQ4ODc3ZGZiOWJh/Yzc0MzY5Njg0MWJj/YjgzMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}