{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"London's Most Famous Sandwich Shop's Wild Story & The Secret to Happiness - Max's Sandwich Shop \"Max Halley\"","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/082971bd\"></iframe>","width":"100%","height":180,"duration":8787,"description":"Max Halley built one of London’s most cult-loved sandwich shops by ignoring almost every piece of conventional restaurant wisdom.\nIn this brilliantly unfiltered conversation, Max joins Dan Pope to unpack how Max’s Sandwich Shop went from an empty Finsbury Park restaurant doing a handful of covers to a genuine London institution — without chasing hype, Michelin stars or customer suggestions.\nThey get into why restaurant hype can be dangerous, the surprising philosophy behind achievable goals, why Max thinks sourdough is terrible for sandwiches, what Rick Rubin can teach hospitality about creativity, and the tiny behavioural tweaks that can completely change a business.\nPlus: New Orleans inspiration, pork pie mayonnaise, the science of the perfect sandwich, why vegetarian dishes shouldn’t be labelled with a “V”, and Max’s wonderfully simple rules for deciding what belongs between two slices of bread.\n{{\n===============\nON THE MENU:\n===============\n00:00 INtro\n01:28 Building an Empty Sandwich Shop\n08:58 Why Customer Advice Can Kill Your Business\n17:34 Is Restaurant Hype Actually Dangerous?\n20:10 Why Achievable Goals Make You Happier\n29:45 Why Max Never Wanted Michelin Stars\n39:50 The Secret Philosophy Behind Max’s Sandwiches\n49:00 Why Sourdough Is Terrible for Sandwiches\n59:30 What Actually Makes the Perfect Bread?\n01:09:35 The New Orleans Sandwich Epiphany\n01:18:10 What Rick Rubin Gets Right About Creativity\n01:24:40 Why The Audience Comes Last\n01:31:30 Max’s Two Rules for New Ingredients\n01:34:25 The Michelin-Star Pork Pie Mayonnaise\n01:40:20 Tiny Changes That Transform Restaurants\n01:47:10 Why Max Hides the Vegetarian Option\n01:54:50 What Taco Bell Gets Wrong\n02:04:00 The Science of Crunch\n02:13:30 Why Anything Can Become a Sandwich\n\n ============================================== \n♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink....","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}