{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How To Build an Influencer Program That Actually Works","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0851a133\"></iframe>","width":"100%","height":180,"duration":3634,"description":"Not everyone likes to use the word influencer when it comes to marketing, but no one can deny that influencers are a key part of most company’s marketing plans\n.In today’s episode, our guest Melinda Byerley, shares her experience on building a successful influencer program for DVD Netflix.\nMelinda is a serial entrepreneur and the founding partner of Timeshare CMO.\nShe's held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), eBay, PayPal, and Checkpoint Software. Join us as we discuss how to identify brand influencers, keep them engaged, and help grow your business.\nTopics covered:\nHow the FYRE Festival actually proved the power of influencer marketing\nDelivering an influencer program that fits inside the FTC’s guidelines\nWhy you need to identify which customers you are trying to influence first\nQuantitative research was important but qualitative research is what led Melinda and team to identify influencers and their target market\nThe best tactics to collect honest and sincere customer feedback\nWhy forming an online community was important for DVD Netflix’s influencer program\nMicro-influencers\nB2B Companies and Influencers\nMelinda’s advice for marketers and her favorite marketing resources\nResources mentioned:\nTimeshare CEO\nMelinda on Twitter\nStaying Alive in Tech Podcast\nVenture Beat\nGrowth Marketing Conference\nDVD Netflix\nNetflix\nHulu\nRedbox\nFYRE Festival Hulu Documentary\nFYRE Festival Netflix Documentary\nGDPR\nCialdini’s Principle of Persuasion\nFTC’s Endorsement Guidelines\nSouth x Southwest\nSocial Media Strategy Summit\nAvinash Kaushik\nSeth Godin Podcast\nIn Search of Excellence - Tom Peters\nThe Excellence Dividend - Tom Peters\nThe Dip - Seth Godin\nThe Icarus Deception - Seth Godin\nOgilvy On Advertising - David Ogilvy","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}