{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Your Five Minute Fix:  Small Episodes. Stronger Skills. Bigger Sales.","title":"Your Five Minute Fix: overcoming price objections","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/08640777\"></iframe>","width":"100%","height":180,"duration":276,"description":"As a professional sales associate, you already know that price objections aren’t really about price. They’re about uncertainty. They’re about risk. They’re about the customer trying to protect themselves from making a mistake. Your job isn’t to “defend” the number — it’s to understand the hesitation behind it and guide the customer toward clarity.","thumbnail_url":"https://img.transistorcdn.com/XufuVCHF79QEQ_vcVtOh37_qYpPf5Po6WIV4-b8_pPE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wN2Nm/ZTZiMjU0MTJmZGRi/ZTgyZDNlMzU1N2Qy/MTMwZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}