{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"X-Factor Marketing With Wendy Forsythe","title":"Brittany Hodak: Why 70% of Agents Say Post-Transaction Is Where They Struggle Most","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/087c18ce\"></iframe>","width":"100%","height":180,"duration":1753,"description":"➡️ Download the FREE \"Content Creation Realities & Lessons: A Guide to Smarter Strategy\": https://stan.store/wendyforsytheBrittany Hodak is the author of \"Creating Super Fans\" and she just gave one of the best presentations I've ever seen at eXpCon Vancouver. In this episode, Brittany Hodak breaks down the SUPER framework for turning clients into advocates (Start with your story, Understand their story, Personalize, Exceed expectations, Repeat), tactical ideas like contracts for kids at listing appointments and Legos at open houses, the gap between intention and action (80-90% say they'll refer you but only 40% actually do), live polling data showing 70% of agents say post-transaction is where they struggle most, the compound interest of superfans (one customer creating two more = 63 customers in 5 years), why \"I don't care how many contacts you have in your database—I care how many have you in theirs,\" Scott the exterminator story, Mentimeter.com for audience engagement, and why fine is forgettable but advocacy overpowers apathy.⏱️ TIMESTAMPS0:00 - Intro: What a Privilege (Recording at eXpCon Vancouver) 0:53 - What Is a Superfan? 1:11 - The SUPER Acronym Framework 2:19 - U = Understand Their Story 2:27 - Example: Listing Photos the Normal Way vs. Superfan Way 3:12 - Family Photos During Listing Shoot + Dinner Gift Cards 4:00 - Creating Experiences Around Micro-Moments 4:47 - Different Recipes for Different Customers 5:15 - Every Micro-Moment Is a Shareworthy Opportunity 5:52 - Contracts for Kids at Listing Appointments 7:04 - Legos at Open Houses (Building the House They Want) 7:49 - Controlling the Controllables to Tip the Scale 8:15 - Be Creative, Think Outside the Box 8:49 - Live Polling with Mentimeter.com at eXpCon 9:52 - Mentimeter.com Is FREE (Data Capture Tool) 10:46 - Using Menty for Webinars, Open Houses, Presentations 11:15 - Segmentation: Team Size, Time with eXp, Biggest Challenges 11:59 - What Surprised You from the Polling Data? 12:19 - 70% Said...","thumbnail_url":"https://img.transistorcdn.com/T4nZEAAWvHZ9fu4gyaCj8bw5hXvdEz87UaJyhitOQ6A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNjQw/ZjA4M2FmMTc4Y2Zm/OTEwODkzMWViNTky/OTI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}