{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketer Show","title":"Mark Huber's Method for Collecting Customer Evidence","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/08d921b0\"></iframe>","width":"100%","height":180,"duration":1301,"description":"On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles.You'll learn:The pros and cons of being a marketing generalistWhy some companies get stuck on strategyHow to start collecting customer evidenceAnd more","thumbnail_url":"https://img.transistorcdn.com/t6aQzSvjKPQdWFXBCAmxjdJ8gZ9eHlW1iHtZrAsZo7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMzY0LzE2ODMz/MTg1NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}