{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Number","title":"Episode 75: Raising Your Prices","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/08ea1db7\"></iframe>","width":"100%","height":180,"duration":773,"description":"In this episode, you’ll learn why people hesitate to raise their prices and the reasons they should anyway\n\nDiscussed in this episode:\n\nThe 4 reasons people use to keep their prices low\n\nWho to talk to change your thinking\n\nWhat people really expect based on your price\n\nHow a higher price makes it easier to make people happier\n\nHow a higher price helps people more\n\nWhat’s high to some people is low to others\n\nThe best way to help people is to build a healthy business\n\nLinks:\n\nBe Your Own CFO newsletter on Linked In https://www.linkedin.com/newsletters/be-your-own-cfo-6869009567674712064/\n\nFREE Be Your Own CFO course https://damp-paper-4668.ck.page/bto-cfo","thumbnail_url":"https://img.transistorcdn.com/D12ba7JW-PGdd44Wu708yaH4zadpc44rOFn3Sk95kkU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOThh/NWY5NjRiNTlkZjEw/YjRlZjRjNmQ1ZTI1/ODI5Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}