{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Super Connectors","title":"Connecting with a Minimum Viable Audience","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/08eca1b8\"></iframe>","width":"100%","height":180,"duration":1280,"description":"An important and powerful concept in marketing is the minimum viable audience – and I'm sure there are many interpretations about this. TBH, it's a conversation I'd love to expand on with others. In this episode of Super Connectors podcast, I'll share a few thoughts: How many people do you need to reach (as in, do you even need to grow an audience?), how to run a marketing campaign, and tools for managing contacts.Subscribe at https://buildwithmaple.com/super-connectors-podcast (Resources links below)In This Eposide:00:00 Introduction to Minimum Viable Audience 00:59 Understanding the Concept of Minimum Viable Audience 07:12 Defining and Applying Marketing Campaigns 14:26 Tools for Managing Your Audience 20:38 Conclusion and Final ThoughtsResources:1,000 True FansSeth Godin - Minimum Viable AudienceSeth Godin - Smallest Viable AudienceTools:ConvertKitKitboardFolkNotion","thumbnail_url":"https://img.transistorcdn.com/_r5XGsSAc53y0SJNxDRT2tMancolYGUSUH-cpgye0_Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZTQ0/NTViZmZmYjFkYzcy/ZDhhZDRhNTFlMjc2/NmE0OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}