{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Undefeated Underdogs","title":"Sarah Stockdale - Lessons from building a diverse community of ambitious marketers!","html":"","width":"100%","height":180,"duration":3062,"description":"👉🏼 About the Guest:Sarah is the Founder and CEO of Growclass, an online growth marketing training company. She is also a copywriting expert, the host of The Growth Effect, and the author of We Need To Talk About This, a popular blog and newsletter for millennial women.Sarah has spent her career working on early-stage technology startups, including Wave and Tilt, and now coaches businesses and individuals to achieve incredible growth.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community +Brand at Threado, building a side project called GuestLab and runs a newsletter called YC Founder Stories alongside hosting this podcast.👉🏼 Description:Tune in as Sharath and Sarah discuss the ins and outs of marketing, copywriting, and creating a community for underrepresented underdogs.Timestamps:00:00: Episode Highlight2:02: Introduction to Sarah Stockdale2:58: How did Sarah start her marketing journey?5:09: What makes Growclass stand out as a marketing course?7:55: How is Growclass making the startup space more diverse?13:27: How to grow a community in its beginning stages15:45: The most needed qualities in marketing superstars19:13: The niches of marketing to attack first22:55: #1 tactical skill every marketer should master24:50: Founder mistakes in copywriting29:54: Writing copy as a marketing hire34:09: The stopping point in editing copy35:57: Community building vs marketing38:30: Inviting and rewarding \"givers\" in a community44:20: How to scout podcast guests46:24: How to write a great cold email48:00:...","thumbnail_url":"https://img.transistorcdn.com/fPNBnwO3rpJLKUKLTI4S0zQyoEJKk9soHfZbjuJQOaM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzODA4LzE2ODEz/MTk1MDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}