{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Straight To Voicemail","title":"How can companies really connect with and market to blue-collar industries? | Bo Dietrick, President, Robert Dietrick Co","html":"","width":"100%","height":180,"duration":250,"description":"Marketing to blue-collar industries often misses the mark. Many brands lean on polished messaging and big promises, only to lose trust with an audience that values clarity, honesty, and proof.In this episode of Straight to Voicemail, Amanda Smith talks with Bo Dietrick, President of Robert Dietrick Co. Bo shares how his background in creative media helped him see a gap in how blue-collar brands show their work. He explains why photography and video became essential tools for building trust with both customers and employees, and how showing real operations drives stronger connections.You’ll learn:Why showing real work builds trust faster than polished messagingHow visual content helps buyers understand how products actually workWhat blue-collar audiences expect from honest marketingJump into the conversation:(00:00) Why we wanted to hear from Bo(00:27) Bo’s transition from media to manufacturing(01:35) The missed opportunity in visual storytelling(02:19) Using photography to show real operations(02:40) How video builds trust with customers(03:13) Why transparency matters in industrial markets(03:20) What honest marketing looks like in practiceStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.","thumbnail_url":"https://img.transistorcdn.com/kcsJjjL5BsDeSRNvHPVg-g7CHTZu6haA07Cl6JSPut8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Nzk3/OTRkNDFiMGY3MzU4/MTZjMTAwMzhiYjYz/NDQ3NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}