{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"The Wizards Behind the Magic - Interview with eTail's Silver Anniversary Producers","html":"","width":"100%","height":180,"duration":2080,"description":"Summary\n\nIn this episode of Talk Commerce, Kristen Schoenstein and Elizabeth Robillard from eTail discuss the origins and evolution of the eTail event. They highlight the importance of staying relevant by conducting research and engaging with industry professionals. The speakers also discuss the challenges of event planning and the stress involved in organizing a successful conference. They emphasize the balance between content and networking, as well as the importance of inspiring and motivating attendees. The episode concludes with a discussion on upcoming trends in the e-commerce industry and the celebration of eTail's 25th anniversary.\n\nTakeaways\n\neTail stays relevant by conducting research and engaging with industry professionals.\nEvent planning involves a lot of coordination and can be stressful, but it is rewarding.\nBalancing content and networking is important for a successful event.\neTail inspires and motivates attendees, providing concrete examples and tools to implement in their organizations.\nChapters\n\n00:00\nIntroduction and Background\n02:21\nKeeping eTail Relevant\n04:16\nThe Origins of eTail\n06:25\nThe Role of WBR Research\n07:06\nDividing Duties and Managing Stress\n08:16\nBalancing Content and Networking\n10:42\nAdapting to Industry Trends\n12:25\nAdjusting the Agenda for ChatGPT\n13:28\nUpcoming Trends for eTail\n16:36\nHighlighting Key Speakers\n18:41\nAttendance and Normalization Post-Pandemic\n19:06\nShaping Trends and Inspiring Attendees\n20:39\nBalancing Event Activities\n21:51\nThe Gen Z Focus Group\n23:21\nIncluding Gen Z in Leadership\n25:28\nCelebrating the 25th Anniversary\n26:29\nWhy Attend eTail\n28:48\nPlugging eTail Events","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}