{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"The Wizards Behind the Magic - Interview with eTail's Silver Anniversary Producers","html":"","width":"100%","height":180,"duration":2080,"description":"SummaryIn this episode of Talk Commerce, Kristen Schoenstein and Elizabeth Robillard from eTail discuss the origins and evolution of the eTail event. They highlight the importance of staying relevant by conducting research and engaging with industry professionals. The speakers also discuss the challenges of event planning and the stress involved in organizing a successful conference. They emphasize the balance between content and networking, as well as the importance of inspiring and motivating attendees. The episode concludes with a discussion on upcoming trends in the e-commerce industry and the celebration of eTail's 25th anniversary.TakeawayseTail stays relevant by conducting research and engaging with industry professionals.Event planning involves a lot of coordination and can be stressful, but it is rewarding.Balancing content and networking is important for a successful event.eTail inspires and motivates attendees, providing concrete examples and tools to implement in their organizations.Chapters00:00Introduction and Background02:21Keeping eTail Relevant04:16The Origins of eTail06:25The Role of WBR Research07:06Dividing Duties and Managing Stress08:16Balancing Content and Networking10:42Adapting to Industry Trends12:25Adjusting the Agenda for ChatGPT13:28Upcoming Trends for eTail16:36Highlighting Key Speakers18:41Attendance and Normalization Post-Pandemic19:06Shaping Trends and Inspiring Attendees20:39Balancing Event Activities21:51The Gen Z Focus Group23:21Including Gen Z in Leadership25:28Celebrating the 25th Anniversary26:29Why Attend eTail28:48Plugging eTail Events","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}