{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Riding Tandem","title":"#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3","html":"","width":"100%","height":180,"duration":1778,"description":"Marketing isn’t about your product—it’s about the transformation your customers experience.\nIn this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success.\nI’ll walk you through:\n ✔️ Why listing features won’t get you sales\n ✔️ How top brands like Apple and Martha Stewart master storytelling\n ✔️ A simple Transformation Story Formula to revamp your messaging\n💡 Challenge: Take one piece of your marketing (website, social post, sales page) and rewrite it to focus on a client transformation. DM me your before-and-after—I'd love to see your shift!\n🔗 Book a 1:1 strategy session with Vivian: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct\n\n📌 Next Episode: Stop Hiding Behind Your Branding!\n\n🔔 Subscribe & leave a review to support the show!\n Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.\nUnpacking this episode min by min: \n00:00 Introduction to Marketing Mindset Shifts01:01 The Power of Customer Transformation09:04 Crafting Compelling Transformation Stories15:37 Implementing Transformation in Marketing23:13 Challenge and Recap\n\nRelated Episodes:\n#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2\n#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success\n#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1\nVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct\n\nTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments...","thumbnail_url":"https://img.transistorcdn.com/ieanonfQa-yze4_G0x70pIibWQsSpqJEC_uFCSM1Jog/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MDE2LzE2NjQ5/MzExMjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}