{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Why You Should ALWAYS Sell Before You Build","html":"","width":"100%","height":180,"duration":274,"description":"The biggest mistake I see often is building BEFORE you try to sell your B2B SaaS concept.  \nLet's talk about why this is a huge mistake and I'll share an example with you from the consumers perspective to prove to you that YOU are already doing this so you know that it works.\nFree product-market fit course - \nEpisode Transcript\n Hey folks, Sean here and today what I wanna talk to you about is if you want to be successful building a B2B SaaS business, you have to get comfortable with something that most people are uncomfortable with, and that's selling, in particular, selling before you build, which adds potentially another layer of insecurity for folks who are afraid to find out that their baby is ugly.\nNow, I understand that that sounds harsh, but this is really important information for you to know. It can create this unstoppable snowball effect if you wind up building something that ends up being a solution to a problem that doesn't exist. And that's what I see a lot with people who want to get involved in SaaS.\nThey build a product based on idea. They have not a validated concept or a problem worth solving. Before you know it, you are continually chasing your tail. Find someone to give this software away to, and that's not what you're trying to do. So you need to get comfortable with this concept of selling, in particular, selling very early on, which is one of the first most important tests you can run to measure the relative strength of your proposed value proposition.\nRight now, a lot of that. Should lead you to understand that this is very early days, so that's why we're doing the testing. If we're doing that testing early on, then we'll have an idea whether or not you're onto something, because I don't want you enter those later stages, which suck up so much time, energy, resources, and putting you on a path that's hard to get off if you begin building.\nBefore you do any of that or make any of those investments, I want you to have a better understanding...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}