{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"95% Content","title":"[Best Of] How GTM Fund Uses Content to Win the Best Founders","html":"","width":"100%","height":180,"duration":3030,"description":"This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.\nIn this episode of 95% Content, Erik Jacobson (CEO of hatch.fm) talks with Sophie Buonassisi (VP of Marketing at GTM Fund) about how they've built a content strategy that positions them as the #1 choice for founders seeking funding.\nGTM Fund operates on the thesis that \"capital is commodity\" - the real differentiator is go-to-market expertise. Sophie shares how they've leveraged this positioning into a content engine that builds relationships with founders 12-18 months before they're ready to raise capital, ensuring GTM Fund is top-of-mind when funding decisions are made. \nSophie also reveals how they reacquired Sales Hacker (which their GP originally founded and sold to Outreach) and rolled it into their media brand GTM Now, creating a full-circle moment that accelerated their content strategy.\nHere’s what you’ll learn in this episode:\nGTM Fund's \"capital is commodity\" thesis and operator-led differentiation\nWhy content has been part of their DNA since day one (not just tacked on)\nTheir 95% content philosophy: building trust before founders are in-market\nHow they balance tactical GTM content with subtle brand reinforcement\nThe \"intentional attention\" approach - quality over broad reach\nMulti-channel content strategy: newsletter, podcast, events, and social\nWhy email distribution drove 17% immediate increase in podcast listenership\nThe repurpose-then-optimize strategy for expanding to new channels\nYouTube as both distribution channel and search engine for evergreen content\nGrowth tactics: podcast directory optimization, ecosystem partnerships, and ratings strategies\nSetting content KPIs based on TAM, not broad vanity metrics\nWorking with busy executives: time-blocking and enablement strategies\nThe ecosystem approach to content partnerships and distribution\nWhy creativity will become the key differentiator...","thumbnail_url":"https://img.transistorcdn.com/UUCEZC_17ePo_hwOZPlHuTCzYFoG4EgdS9P9ySnvtNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTE5/ODkxYzhlMDYwODg3/ZDRjYzVjOTlhNDE5/YTczYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}