{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy","title":"140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness","html":"","width":"100%","height":180,"duration":2751,"description":"Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon\n \n\nAndre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Turban South Africa who now lives in the rock of Gibraltar.\n\nHe is dyslexic.\n\nHe is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish.\n\nShare this Episode:\n\n\n \tClick to Tweet\n\nLinks Mentioned:\n\n \tProductiveInsights.com/ARM\n \tAndreChaperon.com\n \tTinyLittleBusinesses.com\n \twww.CallAshRoy.com\n \twww.Youtube.com/ProductiveInsights\n\nRelated Episodes:\n \n\n \t003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online\n \t070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell)\n \t107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2)\n \t108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2)\n\nKey Points and Insights \n\n \t3:39 - Is email marketing dying? Open Rates and Click Through Rates on\n \t7:17 - Facebook Messenger and the future of Email Marketing\n \t10:03 - How to approach email marketing to achieve over 70% open rates\n \t14:02 - Open Loops and how they work in email marketing\n \t16:28 - The PS section of your email is valuable real estate when used correctly\n \t18:14 - The value of personal stories\n \t20:04 - Audience and the importance of empathy\n \t21:48 - The mindset you need to write consistently\n \t24:33 - Soap Opera Sequences (SOP) and Open Loops\n \t27:19 - Email Marketing Tools - Active Campaign vs Drip\n \t30:18 - Challenges around Email Marketing and how to solve them\n \t37:31 - Summary and key insights\n \t41:04 - Actions Steps\n\n\nAction Steps\n\n \tBe relevant to your audience....","thumbnail_url":"https://img.transistorcdn.com/9b1RpM1m3U08ppoA1O0r7cNVKH_QBA7NI1mjnPne1fg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGRl/YTNiMGIxMTU5MGU2/YzFhY2VkODIzM2Q2/NmQ5ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}