{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Game Shape","title":"Lead Gen in 2026 from Two Guys Who've Done It for 5+ Years","html":"","width":"100%","height":180,"duration":2500,"description":"The channels that build the pipeline in 2026 look nothing like the playbook from five years ago.\nJosh Rasmussen and Eric Salvo have each spent five years building pipelines by hand. This week they explain why cold email has lost its grip and why so many sales leaders are quietly rebuilding the human SDR teams they replaced with AI agents two years ago. The reps getting real replies right now are doing something different than everyone else in the inbox.\n\nThey walk through the three touch sequence that gets a cold prospect to finally pick up, the exact structure behind a prospecting video, and how many weekly dials actually counts as enough. They also shared two live experiments, one that built a real pipeline and one that fell completely flat.\nKey takeaways:Lead with a real trigger, not a template. A new hire, a role change, or a hiring notification earns attention in the first ten seconds. A generic value statement doesn't, no matter how well it's written.200 dials a week is the floor, not the ceiling. Below that number, there isn't enough activity happening to know what's actually working. Above it, the tools matter more than the raw count.Read your outreach like a stranger would. Pull up your current sequence without your own context. If the relevance isn't obvious in ten seconds, it needs a rewrite before it goes out again.\nJump to the conversation:(00:00) Introduction(00:43) Two 5-year lead gen veterans on what actually works in 2026(02:04) Why sales leaders are quietly bringing back the SDRs they replaced with AI(06:34) Building an outbound playbook that actually stands out(09:26) A 3-touch multichannel approach built on quality over volume(12:06) Inside the structure of a high reply rate LinkedIn video(18:20) The dial volume floor every cold calling program needs(20:31) Is a 4th prospecting channel coming after email, LinkedIn, and the phone(24:19) Outbound horror stories(29:07) Close, Stall, Kill: Lead lists, personal branding, and referral asks(35:22)...","thumbnail_url":"https://img.transistorcdn.com/tM5Qkjm51_SJvRbHfRUCmh67kDjE0dctVwh6WHiHdM0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTZm/YjU4MmI2NDI5ODg5/OTQ4NmE1YTllMzVj/YmExYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}