{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond the Rank","title":"#175 Why Your Live Events Aren’t Working","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/09a47515\"></iframe>","width":"100%","height":180,"duration":1061,"description":"Live events should be the fastest way to create customers, business builders, and momentum.\n\nSo why do so many events feel inspiring in the room…\nbut fall completely flat when it comes to conversion?\n\nIn this episode, Emily breaks down the real reasons live events don’t convert—and it has nothing to do with energy, excitement, or how “motivated” your audience feels when they leave.\n\nYou’ll learn:\n • Why inspiration without structure creates emotional highs—but no action\n • The biggest mistake most leaders make when they expect events to “sell for them”\n • How unclear messaging quietly kills momentum after the event ends\n • The difference between connection and conversion (and why you need both)\n • What must be in place before, during, and after an event for people to actually say yes\n\nIf you’ve ever hosted or attended a live event that felt powerful—but didn’t translate into sign-ups, sales, or growth—this episode will change how you think about events forever.\n\nThis isn’t about hype.\nIt’s about systems, clarity, and leadership.\nPress play if you’re ready to turn live experiences into real results.\n\nEnjoy,\nXOXO Emily \n\nWant to ask me a question about something you're learning here on the podcast? I do free live calls every Tuesday and Thursday and I'd love to talk to you there! Click the link to register below and I'll see you there:\n\nhttps://emilygibsoncoaching.as.me/free-training?template=monthly&field:14540704=email\n\n\nJoin my FREE Facebook Group here: https://www.facebook.com/share/g/ReCojKBctwCEAr4v/?mibextid=K35XfP","thumbnail_url":"https://img.transistorcdn.com/ey1x0Q5yaGST1tTXfxQ55toVD3cBTybBZ6KRk6-7i3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIzNjAyLzE3MDE2/ODc3NDktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}