{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself","title":"Earning Traditional Media Coverage Without Paying For Ads with Christina Nicholson","html":"","width":"100%","height":180,"duration":3344,"description":"Pitching the media is tough. After all, you’re competing with basically anyone who has something to say. So how do you make yourself stand out? That’s what Christina Nicholson is teaching us today. She’ll cover everything from coming up with an idea to landing the media spot to converting those viewers to your audience. This one is a MUST listen. \nTop Takeaways\nPitch your story by following the “new, now, next” framework. You should be able to answer what’s new about your story, why it needs to be covered now, and what’s coming next to pitch effectively\nThis is a long game. Earned media is not about immediate ROI, because earned media is forever. So think of this as a long-term investment, not a get-rich-quick scheme. \nEvery time you go into an interview, you need to think of the end goal. What you want will determine not only your CTA but also what kind of media you’ll pitch.\nShow Notes\nChristina Nicholson\nChristina on Facebook\nChristina on Instagram\nChristina on Twitter\nChristina on Linkedin\nChristina on YouTube\nChristina on TikTok\nBecomaAMediaMaven Podcast\nMediaMaven on IG\nBoomerang for Gmail\nHow To Build a $1000/year Membership with Jay Clouse\nearnmedianow.com\nMedia Mentoring Program\nSponsored by: Gapscout | TextExpander","thumbnail_url":"https://img.transistorcdn.com/nq_pjlsCtf_gZsZgJt2zE_K-ctRxRghMx5yw__A5N-k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZGI4/ODM5MTFiNWEwYTVk/YTA0NGI0ZDA1NzM1/MWY4ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}