{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"186 A Simple Formula for Writing Copy, to Sell Your Accounting Services More Effectively","html":"","width":"100%","height":180,"duration":454,"description":"Knowing what to say on your website so that prospects quickly understand that you are (or are not) the right accountant for them can be difficult. \nHere is a simple structure for writing the content, that goes alongside selling your accounting and tax services. \n \nYour buyer needs to know three things:\nOne. That you understand their challenges\nTwo. That you know what they want, instead of what they have\nThree. That you have a process to get them from where they are now, to where they want to be. \n \nThink of it as the Pain, the Dream, and the Fix. \n \nWhen you have these three items clear in your own mind and on your website, it makes sales conversations so much easier. \nIt’s the gatekeeper to your clients working with you.\n\nCPA Rebootcamp:\nhttps://www.shethinksbigcoaching.com/cpa-rebootcamp\n \n***Want one piece of business strategy delivered daily to your inbox?***\nSubscribe here: https://www.shethinksbigcoaching.com/sub","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}