{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Prose + Comms: Engagement, Unplugged","title":"The Attention Recession","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0a26f7ac\"></iframe>","width":"100%","height":180,"duration":1168,"description":"Consumers are getting better at tuning out brands, and marketers may have themselves to blame. After years of pushing more content across more channels, the fight for attention has become increasingly difficult. So how can brands break through when audiences are more selective than ever about what deserves their focus?\nIn this episode of Prose + Comms: Engagement, Unplugged, Brian Rowley and Laura Smith explore the growing attention recession and what it means for marketing strategy. They discuss how brands have contributed to content overload, the impact of AI on an already crowded landscape, and whether traditional brand awareness metrics reflect meaningful engagement. They also put popular marketing tactics to the test and examine how relevance can help brands capture attention and build stronger connections with consumers.","thumbnail_url":"https://img.transistorcdn.com/g8cwnDdxI3YVXsG-BHSHIx4G754tjjK8Uvqot4TCA84/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjYz/ZWY0ZmZlNjYxMTI4/MTdlYjJiYmY2Mjc2/ZWQ1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}