{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fatrank Podcast","title":"Decision vs Discovery Engine Optimisation: Winning the 11th Hour with AI Search","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0a387aa7\"></iframe>","width":"100%","height":180,"duration":658,"description":"James Dooley and Kasra Dash explain the difference between Discovery Engine Optimisation and Decision Engine Optimisation, and how construction companies can get AI to recommend their brand at the zero moment of truth to win more high-value jobs.","thumbnail_url":"https://img.transistorcdn.com/I8dT7s8i3HPaaESxK7DcQU5Ik5KXuXkGa7SCAcDMTps/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82OTcw/YWFiMGZkOWViM2Fh/Njc3NjA2NzdlMWQ4/OGQ3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}