{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grow & Tell","title":"Bootstrapping & Messaging: Peep Laja on growing CXL & Wynter","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0a456276\"></iframe>","width":"100%","height":180,"duration":3142,"description":"Peep Laja, co-founder of Wynter, CXL, and Speero, shares lessons from bootstrapping multi-million-dollar businesses from scratch. Plus, he shares messaging lessons from Wynter.Peep Laja is an expert at bootstrapping companies.He started by turning his in-house marketing experience into a consultancy…He took that consultancy and scaled it into an agency…He used the profits from his agency to bootstrap an e-learning business…And then he took the profits from his elearning business to bootstrap a SaaS company.In today’s episode, Peep and I discuss:The founding stories behind his three companiesAdvice for company positioning and messagingWhy he moves upmarket as fast as possibleWynter’s growth and marketing strategy","thumbnail_url":"https://img.transistorcdn.com/z-iUS6zahOq4Vqa6k7-pru3J7xOWQG-vAFvOXbHW144/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNTMzLzE2ODY3/ODM4MDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}