{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup Ideas Podcast","title":"Breaking Down Top DTC Brands with Legend Nik Sharma","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0a51363b\"></iframe>","width":"100%","height":180,"duration":2701,"description":"Today Greg is joined by DTC marketing legend Nik Sharma. In this episode, Nik and I look at the best and worst DTC brands on the internet. ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comNik Sharma:https://www.nik.co/https://twitter.com/mrsharmaSHOW NOTES:0:00 - Intro6:17 - What The Honest Company is getting wrong10:25 - A DTC brand that is getting it right (Cadence)29:37 - Nik's favorite creator-led DTC brand (Rare Beauty)","thumbnail_url":"https://img.transistorcdn.com/FKoXr5OLiZdOYfReDgptI8VuMi2SbzeIX0KekbZtrjo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NWZj/ZDMxZTIzNGQ1MTAx/NDk3OGFlNTQ2OGQ3/MGZiYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}