{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Founder's Mentality: The CEO Sessions","title":"Peder Tuborgh, Arla Foods: Why Our Values are Not For Discussion","html":"","width":"100%","height":180,"duration":2012,"description":"What can a CEO of a firm learn from a milk co-op?\n \nPeder Tuborgh joined Arla Foods as a marketeer, so no one expected that his first move as CEO would be to unite most of the company’s 100 brands under one name. But Peder’s purpose was clear. He built a shared conviction within Arla and developed a value proposition that has guided the company through two decades of turbulence and landmark mergers, all whilst driving relentless growth. Needless to say, there is a lot we can learn from the way Peder leads at Arla.\n \nJoin host Jimmy Allen of Bain & Company and Peder as they discuss the importance of focusing on volume growth, the power of thinking beyond the boundaries of a firm, and how Peder balances his ingenious value framework to build resilience within his team.\n \nPeder emphasizes the dangers of looking too far into the future. Does a ten-year mindset take away from the work we’re doing today? How can leaders combine today’s values with tomorrow’s goals to build a company that can thrive in turbulence?\n \nThis is a conversation about value building and people driven leadership that redefines what strategy means.\n \n>>> LISTENER SURVEY: Share your thoughts at https://www.podpolls.com/founder \n \nhttps://www.bain.com/founders-mentality/  \n  \nEPISODE CHAPTERS \n00:00 Introduction \n02:42 Launching the Arla brand \n04:18 Betting on people \n05:41 Growth is in Arla's DNA \n07:42 The power of keeping it simple \n08:51 Envision, engage, deliver \n10:37 Engaging stakeholders \n13:10 The importance of volume growth \n15:10 How Arla's values help navigate turbulence \n17:40 Balancing the value framework \n19:47 Arla's DNA is not for discussion \n20:23 Building resilience through values \n22:47 The art of Peder's value framework \n23:58 Bringing the future into today \n25:56 How Peder has changed \n28:06 The importance of meaning \n29:40 The lessons we can all learn from Peder \n31:23 Thinking beyond the boundaries of the firm \n  \nLINKS \nBain & Company LinkedIn...","thumbnail_url":"https://img.transistorcdn.com/z_fJuIs9wnTQC9aW7m19E5B_Ao42oGlwHks757MCKKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMDg0/Zjk5ZWViM2RlYzRj/ODg5MjY2YmQzMzhh/OTAxOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}