{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Bowe Hoy on Driving Strategic Growth, Cyber Rebranding, and Aligning Revenue Goals","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0a78797c\"></iframe>","width":"100%","height":180,"duration":3382,"description":"In this episode of Back on T-R-A-C-K, host Kerry Guard speaks with Bowe Hoy, Chief Revenue Officer (CRO) of EdgeFi (formerly Edge Networks), as part of her ongoing CRO interview series. Hoy discusses his 20-plus years in cybersecurity and outlines EdgeFi's fresh rebrand from a broader IT service provider into a specialized cybersecurity firm focused on the financial services sector, detailing how he helped guide the three-month transition. The core discussion centers on strategic alignment, where Hoy highlights the importance of setting granular, transparent financial metrics (revenue, expenses, and profit) and defining clear, measurable destinations for growth. He also emphasizes a people-first leadership model, explaining how he aligns marketing with sales downstream by offering the marketing team performance-based bonuses tied to revenue outcomes—giving them a direct sense of ownership and shared purpose in the company’s success.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}